In a world where people just want the smallest, simplest piece of you, how do you show them that you need each other?

So much of owning a small business is meeting the people who will “get” what you do and want to be a part of it. If you’re doing it right, it’s not even a huge number of people, just enough that trust your vision and want it for themselves. But, when you have one minute to listen to their story and one minute to tell yours, how do you connect?

I’m so tired of the small talk, “I’m a life coach, oh, you’re a photographer? I need some new headshots.”

We know you do so much more than just coach people. Do you know that I do so much more than take a few photos of people?

How do we get there? How do we find meaning in these short conversations?