west palm beach branding session

What You've Taught Me

What You've Taught Me

I love looking at the “Top Nine” most liked photos of the year. It’s a way to not only reflect on moments captured and memories made, but it also shows me what YOU connect with the most. I used to be so afraid to put myself out there. I was afraid of rejection and possibly, even more so, connection.

Connection meant that you were actually engaged. It meant that you cared about what I was putting out there and that also meant that I had an obligation. It was no longer about me and my work. Putting myself out there meant that every time I posted a photograph or to my blog, you were reading my words.

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Why Professional Headshots Are So Important

Why Professional Headshots Are So Important

In running my business, it’s important that I look at algorithms, themes, and numbers. What’s the connection to this photo over other “standard” headshots? It’s pretty obvious and somewhat clichè, but we heavily connect to the eyes when looking at a photo. There is something that makes Kaylee (pictured above) approachable in this photograph. She feels like someone we could sit with and have a meaningful conversation with.

This is why professional headshots and branding for your business are so important. With everything being online now, we get to “see” people before we meet them. When I get a recommendation for a business, restaurant, company, etc., the first thing I do is go look at their website and social media. I want to see if they’ve invested in their company and how seriously they take themselves. I want to make sure I’m hiring a professional. I want to feel that connection with them before ever reaching out.

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Photographer's Branding Headshot Session

Photographer's Branding Headshot Session

When we got to the beach (around sunrise) it was drizzling and grey. It’s not exactly what we had in mind when we talked about her bright and happy work, but it ended up being perfect! It was neat to see the space around her light up once she got there. She’s so full of love and warmth. I’m not kidding when I say she was laughing the entire session. Her happiness is contagious and I really hope that we got that message across to her future clients.

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